As a PR major
having a blog can give you an edge when applying for jobs, internships, and
creating your personal brand. That is exactly what Ellen Borza from A Pop of Pink did.
In 2014 Borza created A
Pop of Pink, which is a fashion and lifestyle blog. Being a communications major in college Borza has found that blogging has helped her reach her
career goals post graduation.
“Being
in the constant practice of writing is important for anyone, regardless of
their career,” she said, “I would also say that blogging helped me with PR
pitching, and knowing how to create a great pitch.”
Now,
Borza works in public relations as a PR specialist at a digital
marketing agency. All of the PR work Borza does is digital rather than
in print.
Borza
said, “Rather than pitching an article idea to a magazine or newspaper,
I may be pitching it to a website that features content that is relevant
to my client’s business.”
When
pursuing a career in PR or communications, Borza’s advice is to read everything
that you can find. She claims it is the best way to learn about the industry.
“If
you know you want to go into a career in PR or communications, subscribe
to industry publications,” Borza said, “That way you can show a prospective
employer that you're truly interested and passionate!”
With
being a full time PR specialist and running a blog Borza often
works ahead to keep up with A Pop of Pink.
Borza
does her best to stick to a strict posting schedule so she can keep up with her
blog. By scheduling posts ahead of time she can avoid cramming the night
before a post goes live.
Working
ahead is a great tip to balance a blog and work or school.
Although
balancing work and a blog can be difficult, Borza has gained many
rewards from blogging.
Borza’s
favorite part about being a blogger is the community she has found with
other bloggers.
She
said, “It’s so cool to see everyone grow and become successful!”
For
Borza blogging is a creative outlet to share what she loves with her readers.
To learn more about Borza read her blog A Pop of Pink!
XOXO
Miranda
Miranda
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